wow! u actually worked with the guy!!! and i agree, the nano sure rocks.
Devina
· 9 months ago
Fascinating that you were so closely involved! Loved the title of ur post: Nanomaly!!! :) I'll reserve judgment about the car till I sit in one. If it is everything they say it is, then, well....wow!!
But must say, the Nano is a frickin case study on buzz marketing. Very well managed PR, great hype, lotsa noise, loadsa raised eyebrows, discussions, debates, WoM...now, would love to see what the launch campaign is all about. Although with the way things are going, the Nano doesn't seem to be in want of a tagline!! ;)
Now that the awareness & interest have been (rather successfully) generated, let's hope the product delivers on its promise.
Mr. Tata surely does deserve credit for delving into a brave concept as this!! & so does Rediff...I'm sure, for all the sleepless, cumbersome nights!! ;)
Smiling Dolphin
· 9 months ago
the proof of the pudding is in the eating which is many months away, and after that wait for what actual users will say after they have owned and driven it for a month or so.......as always, the heavier the hype the lighter the truth:-)
RahulJauhari
· 9 months ago
Yup Devina: I don't think it needs a launch campaign either :-) Lynn: Agree. And I sincerely hope the car lives up to the hype...
ashwini
· 9 months ago
wow, you were a part of history as it was being made...truly a privilege rahul!
RahulJauhari
· 9 months ago
Interesting reads Hemant. Imagine charging your car for 7 hours :-)
I am sure they will juice up the Nano for European markets (though if I remember correctly that's 4-5 years down the line and by then the versions 2.0, 2.1, 2.3 etc would have happened)
Rightly said, this country needs a better public transport system.
Munna on the run
· 9 months ago
Talking about newspapers. Some good, thought provoking articles.
All Comments
u actually worked with the guy!!!
and i agree, the nano sure rocks.
But must say, the Nano is a frickin case study on buzz marketing. Very well managed PR, great hype, lotsa noise, loadsa raised eyebrows, discussions, debates, WoM...now, would love to see what the launch campaign is all about. Although with the way things are going, the Nano doesn't seem to be in want of a tagline!! ;)
Now that the awareness & interest have been (rather successfully) generated, let's hope the product delivers on its promise.
Mr. Tata surely does deserve credit for delving into a brave concept as this!! & so does Rediff...I'm sure, for all the sleepless, cumbersome nights!! ;)
Lynn: Agree. And I sincerely hope the car lives up to the hype...
Imagine charging your car for 7 hours :-)
I am sure they will juice up the Nano for European markets (though if I remember correctly that's 4-5 years down the line and by then the versions 2.0, 2.1, 2.3 etc would have happened)
Rightly said, this country needs a better public transport system.
http://www.alternet.org/audits/131747/the_reva%3A_why_americans_may_never_see_the_best_new_car_on_the_road/
http://www.guardian.co.uk/global/georgemonbiot/2009/mar/23/tata-nano-carbon-emissions-social-progress
and
http://www.cseindia.org/aboutus/press_releases/press-index.htm
It surely a loud voice from a teeny tiny Nano
Here is my take on it...
http://www.cockybox.com/2009/03/nano-peoples-car.html
Cheers
and it was boring.
in so many ways, the nano is for Tata today
what the macintosh was for Jobs in 1984.
so, i was hoping we'd see something
on the lines of this -
http://video.google.com/videoplay?docid=-7219749745981699470